His Royal Highness understands the need for natural solutions and recognises wool as the first choice for sustainability, durability and quality.
The campaign for wool is a five year campaign designed to demonstrate wool's natural qualities and supreme versatility.
HRH The Prince of Wales has confirmed his patronage of the campaign for it's durationin in a bid to encourage a more responsible and renewable way of living; selecting woolas the fobre of choice which naturally biodegrades over time and won't end up in landfill.
Wool organisations from around the world have come together with woolgrowers, manufacturers, designers and retailers to show you just how diverse and adaptable wool is.
Would it surprise you to know that wool is also:
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